Digital Marketing Specialist – Paid Advertising & SEO | Riyadh, Saudi Arabia

Location

Riyadh, Saudi Arabia

Job Category

• Sales & Marketing
• Content Writing & Communication
• Retail & E-commerce

Job Overview

An organization in Riyadh is seeking a skilled Digital Marketing Specialist to manage digital advertising campaigns, strengthen its online presence, and improve campaign performance and conversion rates. This is a full-time opportunity for a marketing professional with 2–5 years of experience in digital marketing or advertising campaign management.

The successful candidate will manage paid campaigns across Google Ads, Meta, and TikTok while using analytics and marketing tools to evaluate performance and develop data-driven recommendations. The role also includes SEO, email marketing, competitor analysis, landing-page optimization, and collaboration with content and design teams.

This position offers opportunities for career growth and professional development across paid media, SEO, digital analytics, conversion optimization, and marketing strategy. Continued training and upskilling in emerging digital marketing platforms, technologies, and advertising practices can support progression into senior digital marketing and performance marketing roles.

Key Responsibilities

• Plan, manage, and optimize paid advertising campaigns across Google Ads, Meta, and TikTok.
• Develop and implement digital marketing strategies aligned with organizational objectives.
• Monitor and analyze digital campaign and channel performance.
• Track key performance indicators and return on ad spend.
• Prepare periodic performance reports and marketing dashboards.
• Translate campaign data into actionable recommendations for performance improvement.
• Develop and implement SEO strategies to improve website visibility in search results.
• Manage email marketing campaigns and support customer database development.
• Conduct market research and competitor analysis.
• Identify emerging digital marketing trends, platforms, tools, and opportunities.
• Collaborate with content and design teams to develop effective campaigns and creative assets.
• Analyze landing-page performance and optimize conversion rates.
• Continuously evaluate new digital marketing technologies and recommend opportunities for improvement.

Requirements & Qualifications

• Bachelor’s degree or diploma in Marketing, Business Administration, or a related discipline.
• 2–5 years of professional experience in digital marketing or advertising campaign management.
• Proven experience managing paid campaigns across:
  • Google Ads
  • Meta
  • TikTok
• Proficiency with digital analytics and marketing tools, including:
  • Google Analytics
  • Google Ads
  • Meta Business Suite
  • Ahrefs
  • SEMrush
• Good knowledge of SEO strategies and practices.
• Ability to analyze marketing performance indicators and develop actionable recommendations.
• Strong analytical and organizational skills.
• Strong communication and time-management abilities.
• Ability to manage multiple campaigns and projects simultaneously.
• Ability to work effectively in a fast-paced and changing environment.
• Strong understanding of digital advertising, campaign optimization, and conversion-rate improvement.

Salary, Benefits & Career Growth

Salary details and employee benefits have not been specified by the employer.

The role provides opportunities for career growth and professional development in digital marketing, paid advertising, SEO, analytics, email marketing, conversion optimization, and digital strategy.

Ongoing training and upskilling in advertising platforms, analytics tools, SEO technologies, marketing automation, and emerging digital channels can support progression toward senior digital marketing, performance marketing, or digital marketing management positions.

Application Process

Application Process (Website)

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